Pillole di NOAC

“Pills of NOAC” was an omnichannel project focused on new oral anticoagulants (New Oral AntiCoagulants). The aim of the project was to explore the topic through various perspectives and formats (webinars, digital circles, podcasts, video lectures, double interviews, poll cases in streaming and on demand) to maintain engagement over 18 months.

The project was managed through a platform where users, once registered, could sign up for various proposed events and create their own personal pathway in the “My Courses” section, which displayed all attended events and those yet to be attended.